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	<title>Email Amplified</title>
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	<link>http://emailamplified.wordpress.com</link>
	<description>Strategies, tips, and industry news about email marketing</description>
	<lastBuildDate>Tue, 21 Sep 2010 14:00:35 +0000</lastBuildDate>
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		<title>Email Amplified</title>
		<link>http://emailamplified.wordpress.com</link>
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		<item>
		<title>Tricks for increasing your click-through and conversion rates</title>
		<link>http://emailamplified.wordpress.com/2010/09/21/tricks-for-increasing-your-click-through-and-conversion-rates/</link>
		<comments>http://emailamplified.wordpress.com/2010/09/21/tricks-for-increasing-your-click-through-and-conversion-rates/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 14:00:35 +0000</pubDate>
		<dc:creator>Katherine Gagliano</dc:creator>
				<category><![CDATA[Click-through rate]]></category>
		<category><![CDATA[Email content]]></category>
		<category><![CDATA[alt tag]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[landing page]]></category>

		<guid isPermaLink="false">http://emailamplified.wordpress.com/?p=537</guid>
		<description><![CDATA[If you’re finding that your click-through or conversion rates are below industry standards, or below your own expectations, below is seven strategies you can use to give them a boost.

1. Links. The more links you include in your emails, the more likely it is your subscribers will find something of interest to click on to bring them to your website. Make your headlines, images, and calls-to-action clickable.

2. Alt Tags. Instead of a boring alt tag like “Company Logo” that will get ignored,

<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emailamplified.wordpress.com&amp;blog=13660395&amp;post=537&amp;subd=emailamplified&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Katherine Gagliano</media:title>
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		<item>
		<title>Retention Marketing</title>
		<link>http://emailamplified.wordpress.com/2010/09/14/retention-marketing/</link>
		<comments>http://emailamplified.wordpress.com/2010/09/14/retention-marketing/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 13:00:02 +0000</pubDate>
		<dc:creator>Katherine Gagliano</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Subscriber List]]></category>
		<category><![CDATA[retention]]></category>

		<guid isPermaLink="false">http://emailamplified.wordpress.com/?p=526</guid>
		<description><![CDATA[While it’s important to regularly expand your customer base, retaining existing customers is equally if not more important. In fact, it's more cost effective to retain current customers than to acquire new ones. Occasionally you’ll have some fall-out from your email campaign as subscribers opt-out. But just because someone is opting-out of your mailing list doesn’t mean they want to say goodbye to you entirely. Done right, you’ll be able to retain these people as customers even if they choose not to continue receiving email from you.

Here are five ways to turn these opt-outs into continued business:

Make it easy to unsubscribe. Place an unsubscribe link on every email communication you send. Process unsubscribe requests promptly<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emailamplified.wordpress.com&amp;blog=13660395&amp;post=526&amp;subd=emailamplified&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Katherine Gagliano</media:title>
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		<item>
		<title>Developing Your Email Marketing Strategy</title>
		<link>http://emailamplified.wordpress.com/2010/09/08/developing-your-email-marketing-strategy/</link>
		<comments>http://emailamplified.wordpress.com/2010/09/08/developing-your-email-marketing-strategy/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 14:00:53 +0000</pubDate>
		<dc:creator>Katherine Gagliano</dc:creator>
				<category><![CDATA[Email content]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[email metrics]]></category>

		<guid isPermaLink="false">http://emailamplified.wordpress.com/?p=515</guid>
		<description><![CDATA[An effective email marketing campaign requires some serious thought, planning, and tweaking. Whether you’re just beginning or already have a campaign underway, take some time to look ahead and develop an email marketing plan to keep you focused and on track to meet your goals. Below are 5 things to consider when developing a strategy.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emailamplified.wordpress.com&amp;blog=13660395&amp;post=515&amp;subd=emailamplified&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://emailamplified.wordpress.com/2010/09/08/developing-your-email-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Katherine Gagliano</media:title>
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		<item>
		<title>Test your e-newsletter&#8217;s readability</title>
		<link>http://emailamplified.wordpress.com/2010/08/31/test-your-e-newsletters-readability/</link>
		<comments>http://emailamplified.wordpress.com/2010/08/31/test-your-e-newsletters-readability/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 14:00:35 +0000</pubDate>
		<dc:creator>Katherine Gagliano</dc:creator>
				<category><![CDATA[Email content]]></category>
		<category><![CDATA[Readability]]></category>
		<category><![CDATA[E-newsletter]]></category>
		<category><![CDATA[Flesch–Kincaid]]></category>
		<category><![CDATA[readability]]></category>
		<category><![CDATA[readability scores]]></category>
		<category><![CDATA[scanability]]></category>

		<guid isPermaLink="false">http://emailamplified.wordpress.com/?p=479</guid>
		<description><![CDATA[How do your subscribers read your e-newsletter? They don’t&#8211;they scan it. You can improve the effectiveness of your newsletter by increasing its readability, and scanability. If you’re unsure how your content measures up, use the Flesch–Kincaid tool in Microsoft Word. The Flesch-Kincaid Reading Ease score indicates how easy a text is to read. A high [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emailamplified.wordpress.com&amp;blog=13660395&amp;post=479&amp;subd=emailamplified&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://emailamplified.wordpress.com/2010/08/31/test-your-e-newsletters-readability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Katherine Gagliano</media:title>
		</media:content>

		<media:content url="http://emailamplified.files.wordpress.com/2010/08/flesch-kincaid.jpg?w=300" medium="image">
			<media:title type="html">Flesch-Kincaid</media:title>
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	</item>
		<item>
		<title>Timing is everything: When’s the best time to deliver an email?</title>
		<link>http://emailamplified.wordpress.com/2010/08/24/when%e2%80%99s-the-best-time-to-deliver-an-email/</link>
		<comments>http://emailamplified.wordpress.com/2010/08/24/when%e2%80%99s-the-best-time-to-deliver-an-email/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 14:00:03 +0000</pubDate>
		<dc:creator>Katherine Gagliano</dc:creator>
				<category><![CDATA[Geolocation]]></category>
		<category><![CDATA[Scheduling]]></category>

		<guid isPermaLink="false">http://emailamplified.wordpress.com/?p=410</guid>
		<description><![CDATA[The time you choose to deliver your email can have an impact on the overall results of your campaign. Your emails should reach your subscribers when they will be most receptive to your message. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emailamplified.wordpress.com&amp;blog=13660395&amp;post=410&amp;subd=emailamplified&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://emailamplified.wordpress.com/2010/08/24/when%e2%80%99s-the-best-time-to-deliver-an-email/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d14669c1a68f1dd7c0ead2d4164a98e1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Katherine Gagliano</media:title>
		</media:content>

		<media:content url="http://emailamplified.files.wordpress.com/2010/08/timing1.jpg" medium="image">
			<media:title type="html">Timing is everything</media:title>
		</media:content>
	</item>
		<item>
		<title>TL;DR: When good emails go bad.</title>
		<link>http://emailamplified.wordpress.com/2010/08/17/tldr-when-good-emails-go-bad/</link>
		<comments>http://emailamplified.wordpress.com/2010/08/17/tldr-when-good-emails-go-bad/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 14:30:53 +0000</pubDate>
		<dc:creator>Katherine Gagliano</dc:creator>
				<category><![CDATA[Email content]]></category>

		<guid isPermaLink="false">http://emailamplified.wordpress.com/?p=378</guid>
		<description><![CDATA[We&#8217;ve all done it. Once in a while we get a little carried away and write an email that&#8217;s just too long. If the recipient is as dedicated to your message as you are then she or he may actually read every word. If not, then you might get this as a response: &#8220;tldr&#8221;. Translation: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emailamplified.wordpress.com&amp;blog=13660395&amp;post=378&amp;subd=emailamplified&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://emailamplified.wordpress.com/2010/08/17/tldr-when-good-emails-go-bad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d14669c1a68f1dd7c0ead2d4164a98e1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Katherine Gagliano</media:title>
		</media:content>

		<media:content url="http://emailamplified.files.wordpress.com/2010/08/tldr.jpg" medium="image">
			<media:title type="html">TLDR</media:title>
		</media:content>
	</item>
		<item>
		<title>Feed Me: Turn your blog into an automated email newslettern</title>
		<link>http://emailamplified.wordpress.com/2010/08/10/feed-me-turn-your-blog-into-an-automated-email-newsletter/</link>
		<comments>http://emailamplified.wordpress.com/2010/08/10/feed-me-turn-your-blog-into-an-automated-email-newsletter/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 15:35:05 +0000</pubDate>
		<dc:creator>Katherine Gagliano</dc:creator>
				<category><![CDATA[Email content]]></category>
		<category><![CDATA[Email Service Provider]]></category>
		<category><![CDATA[rss-to-email]]></category>
		<category><![CDATA[automated e-newsletter]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[FeedBlitz]]></category>
		<category><![CDATA[Feedburner]]></category>
		<category><![CDATA[RSS feed]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://emailamplified.wordpress.com/?p=351</guid>
		<description><![CDATA[Developing content for your email newsletter can sometimes be a challenge. If you already maintain a blog to promote your business, however, you can easily leverage it to produce an automated email newsletter that will help attract new fans, create repeat customers, and drive traffic back to your blog or website.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emailamplified.wordpress.com&amp;blog=13660395&amp;post=351&amp;subd=emailamplified&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://emailamplified.wordpress.com/2010/08/10/feed-me-turn-your-blog-into-an-automated-email-newsletter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d14669c1a68f1dd7c0ead2d4164a98e1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Katherine Gagliano</media:title>
		</media:content>

		<media:content url="http://emailamplified.files.wordpress.com/2010/08/rss-stamp-128.png" medium="image">
			<media:title type="html">Deliver your RSS feeds by email</media:title>
		</media:content>
	</item>
		<item>
		<title>Step one: open this email</title>
		<link>http://emailamplified.wordpress.com/2010/08/03/use-the-from-and-subject-lines-to-increase-open-rate/</link>
		<comments>http://emailamplified.wordpress.com/2010/08/03/use-the-from-and-subject-lines-to-increase-open-rate/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 13:55:26 +0000</pubDate>
		<dc:creator>Katherine Gagliano</dc:creator>
				<category><![CDATA[Email content]]></category>
		<category><![CDATA[Subject line]]></category>

		<guid isPermaLink="false">http://emailamplified.wordpress.com/?p=329</guid>
		<description><![CDATA[When your subscribers receive an email from you, there are three actions they can take: open it, delete it, or, the dreaded non-action: allow it to languish in their inboxes for near-eternity. Your goal is to encourage them to open every email you send. There are only two opportunities to encourage subscribers to open the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emailamplified.wordpress.com&amp;blog=13660395&amp;post=329&amp;subd=emailamplified&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://emailamplified.wordpress.com/2010/08/03/use-the-from-and-subject-lines-to-increase-open-rate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d14669c1a68f1dd7c0ead2d4164a98e1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Katherine Gagliano</media:title>
		</media:content>

		<media:content url="http://emailamplified.files.wordpress.com/2010/08/opening-gift1.jpg?w=300" medium="image">
			<media:title type="html">Opening gift</media:title>
		</media:content>
	</item>
		<item>
		<title>Integrate your email and social media campaigns</title>
		<link>http://emailamplified.wordpress.com/2010/07/23/integrate-your-email-and-social-media-campaigns/</link>
		<comments>http://emailamplified.wordpress.com/2010/07/23/integrate-your-email-and-social-media-campaigns/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 22:55:59 +0000</pubDate>
		<dc:creator>Katherine Gagliano</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://emailamplified.wordpress.com/?p=316</guid>
		<description><![CDATA[Email marketing works best when it’s part of an overall marketing strategy. While the Direct Marketers Association currently ranks email marketing to produce the highest return on investment, social media is quickly catching up. You can increase the success of your email campaign by capitalizing on the popularity of social media. According to the fourth [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emailamplified.wordpress.com&amp;blog=13660395&amp;post=316&amp;subd=emailamplified&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://emailamplified.wordpress.com/2010/07/23/integrate-your-email-and-social-media-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Katherine Gagliano</media:title>
		</media:content>

		<media:content url="http://emailamplified.files.wordpress.com/2010/07/whisk.jpg?w=300" medium="image">
			<media:title type="html">Whisk</media:title>
		</media:content>
	</item>
		<item>
		<title>A little design inspiration . . .</title>
		<link>http://emailamplified.wordpress.com/2010/07/16/a-little-design-inspiration/</link>
		<comments>http://emailamplified.wordpress.com/2010/07/16/a-little-design-inspiration/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 20:23:32 +0000</pubDate>
		<dc:creator>Katherine Gagliano</dc:creator>
				<category><![CDATA[Email content]]></category>
		<category><![CDATA[Email design]]></category>
		<category><![CDATA[e-newsletter design]]></category>
		<category><![CDATA[gallery]]></category>
		<category><![CDATA[template]]></category>

		<guid isPermaLink="false">http://emailamplified.wordpress.com/?p=303</guid>
		<description><![CDATA[Sometimes all you need is a little inspiration to get started. If you&#8217;re attempting to design your email campaign yourself or want to offer art direction to your designer, it may help to see what the pros are doing and what the current trends are. Email Design Gallery showcases the design work of professional email [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emailamplified.wordpress.com&amp;blog=13660395&amp;post=303&amp;subd=emailamplified&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://emailamplified.wordpress.com/2010/07/16/a-little-design-inspiration/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d14669c1a68f1dd7c0ead2d4164a98e1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Katherine Gagliano</media:title>
		</media:content>

		<media:content url="http://emailamplified.files.wordpress.com/2010/07/email-design-gallery-copy.jpg?w=300" medium="image">
			<media:title type="html">EDG</media:title>
		</media:content>
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