Home > Email Service Provider, Image Management > How to leverage free image hosting for your email campaign

How to leverage free image hosting for your email campaign

If you’re relying on your email service provider (ESP) to store the images you use in your emails, pretty soon you’ll use up all the free storage space available to you. Instead of paying your ESP for more storage, I recommend posting your photos on a free photo hosting site, such as Picasa or Flickr. Once a photo is posted on one of these sites, you can easily link to it through your email.

Picasa and Flickr are my two favorites, but there are many others. Picasa organizes your images locally on your computer’s hard drive, hosts your images online, and also offers tools to edit your images.

If you’ve never used a photo sharing site before, these instructions will show you how to post your photos on Picasa Web Albums.

Whenever you insert an image into your email, remember to title it in the “Description” field. Give it a name that will be meaningful to your readers, or perhaps an invitation to click through to your site, for example, “Learn more about the company” and link it to your “About Us” page. This will ensure that text will appear even if the image fails to load in recipients’ inboxes. It’s considered a best practice.

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