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Test your e-newsletter’s readability

08/31/2010 Leave a comment

How do your subscribers read your e-newsletter? They don’t–they scan it. You can improve the effectiveness of your newsletter by increasing its readability, and scanability. If you’re unsure how your content measures up, use the Flesch–Kincaid tool in Microsoft Word.

The Flesch-Kincaid Reading Ease score indicates how easy a text is to read. A high score implies an easy text. To give you a point of reference, here are some examples of readability scores: Read more…

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